Colossus : How the Corporation Changed America

자료 다운로드 : colossus.jpg

[ 책소개 ]

미국인들의 삶을 경제, 사회, 정치면에서 모두 변화시키고 일, 관습, 언어, 의식 등의 표면을 자신의 속도에 맞게 바꾸어 온 지렛대라 할 수 있는,거대기업의 역사를 연대기순으로 서술하고 있는 책. 저자는 철저한 역사적 고증을 통해 지난 180년여간 미국 기업이 어떻게 현재의 모습으로 성장할 수 있었는지 분석하고 있다.

[ 목차 ]

Part I : The Corporate Foundations of America
Introduction / "Of a Huge and Unknown Greatness"
The Calvinist Strain / The Ethic of Prosperity
The Corporate Roots of American Govenment / From Corporation to Commonwealth
Economic Metablism / The New England Merchants in the Seventeenth Century
Trafficking in Souls / The Slave Trade
The Case For and Against Incorporation / The Partnership Form of Organization : Its Populatiry in Early-Ningteenth-Century Boston
Legacies / The Revolution and the Corporation

Part II : A Magician's Rod 1820-1860
The (Slow) Conquest of American Space / Toward Scale and Scope
Women and Children First / The Boston Manufactoring Company
A Business Utopia? / Charles Dickens on the Mill Girls of Lowell
The Courts and the Corporation / Charles River Bridge v. Warren Bridge, 1837
The Machine in the Garden / The American System of Manufactoring
America on Track / The Railroads : The First Modern Business Enterprises, 1850s-1860s
The Debt / Slave Labor and the Southern Railroads
Omnipotent Without Violence / The Civil War and the Sears Roebuck Catalog

Part III : The Age of Incorporation 1870-1930
"The Outstanding Fact of Modern Life" / A Riot of Individualistic Materialism
Tarbell's Revenge / Story of a Great Monopoly
A Second Opinion / The Prospecting Fathers
"Organize or Perish!" / Bloody Homestead
PR / AT&T : The Vision of a Loved Monopoly
Taylorism / The Cinderella of Occupation : Managing the Work of Department Store Saleswomen, 1900-1940
"Like trying to screw and elephant" / Ford vs. GM
The Twenties / The Business of America

Part IV : Bust to Boom 1930-1973
The American High / Oligopoly's Golden Age
The Corporate Surround / The Modern Corporation and Private Property
The Monster / From The Grapes of Wrath
Washington Inc. / The Military-Industrial Complex
The Scientific-Industrial Complex / Making "R" Yield "D" : The IBM Labs
Office Politics / "The Office in Which I Work"
Company Men / The Other-Directed Round of Life
What Price Success? / From The Man in the Gray Flannel Suit
Vision and the Bottom Line / More than Profits

Part V : Unbundled 1973-1999
U-Turn / The Crisis of the American Corporation
Blame the Harvard Business School / Managing Our Way to Economic Decline
Management's Worst Hour / The Hostile Takeover and Its Discontents
Betrayal / Reckoning at Safeway
Polluting the Culture / The War on Time Warner
Women in a Man's World / Giving at the Office
Minority Report / What Blacks Think of Corporate America
Social Responsibility / The Corporation and Society
Is Democracy Catching Up to Capitalism?

[ 미디어 리뷰 ]


In this anthology of news articles, critical essays and excerpts from biographies, letters and literature, editor Beatty (The World According to Peter Drucker), a senior editor at the Atlantic Monthly, charts a history of for-profit corporations from the 17th century to today from the Massachusetts Bay Company and the first railroads to Safeway and Time Warner. Contributors as diverse as a mill worker named Sarah Hodgson, John Steinbeck, 19th-century Supreme Court Justice Roger B. Taney and Susan Faludi address issues ranging from child labor, strikes and capitalist indoctrination in schools to scientific management and the hostile takeover. The focus of the book drifts from a history of for-profit corporations to an account of large-scale business enterprises regardless of legal form. However, some inclusions fit neither vision, such as a commentary by Charles Dickens on American spitting and a 30-page discussion of AT&T advertising from 1906 to 1939. More confusing are the sometimes sloppy attributions: an extreme example begins with a fragment from a quotation by Alexander Hamilton followed by a quote from "two historians of the 1790's" without further elaboration on who they were and whether they wrote during the period or studied it. Drawing mostly on recent secondary sources, the book encompasses a range of viewpoints, from intellectuals to laborers, yielding a sometimes muddled but often richly textured overview. Agent, Rafe Sagalyn. (On-sale Apr. 10)Forecast: Aimed at the sophisticated audience among whom Ron Chernow (The House of Morgan, etc.) has enjoyed great success, this flawed yet intriguing collection won't come close to Chernow's sales, but should find a solid niche.


[YES24.COM발췌]