[ 책소개 ]
학문으로서의 경제와 생활로서의 경제는 그 간극이 너무 커서 아직까지는 일반인들이 접근하기가 쉽지 않았다.『New Ideas from Dead Economists』로 우리에게 잘 알려진 Todd G. Buchholz는 이 책에서 경제 지식에는 전무한 초보자들에게 재미있는 접근방식으로 다양한 관련 이론과 원칙을 습득할 수 있도록 도와준다. 유용한 경제 상식을 일상생활에 적용할 수 있도록 부담없이 읽을 수 있는 경제입문서.
[ 저자 및 역자 소개 ]
토드 부크홀츠
[ 목차 ]
Part One. How's the Economy Doing? Macroeconomics
1. The Big Picture
2. Uncle Sam the Debtor : Deficits and Fiscal and Monetary Policy
Part Two. The Economist's Toolbox : Microeconomics
3. The Very Model of a Modern Major Market : Microeconomics
4. Applying Microeconomics to Major Markets : Advertising, Education, the Environment, Health Care
Part Three. The International Scene
5. Border Crossings : International Trade
6. Money Makes the World Go Round : Currencies and Finance
Part Four. Making a Buck : Business Finance and Personal Investing
7. Going for Broke : How Business Finance Themselves
8. Taking Stock of Personal Investments
Part Five. A Tourist's Guide to the History of Economic Thought
9. They Shoot Economists, Don't They?
Conclusion
[ 미디어 리뷰 ]
"As entertaining cure for those scared of economics, with good humor, Buchholz throws light into the dark corners of our everyday economy."
--- Howard Banks, Washington bureau chief, Forbes
"It's easy to see why Todd Buchholz was a prize-winning teacher... He has a gift for wrapping a complex piece of information in memorable anecdote...an entertaining primer."
--- Wall Street Journal
"Economics is anything but dismal in the hands of Buchholz...Offers up everyday, real-life examples that vividly and clearly illustrate the basic principles of economics."
--- Booklist
[YES24.COM발췌]
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